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Beauty Industry, Beauty Launches

Michael B. Jordan Directs Video for AXE

It's the actor's directorial debut.

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By: Marie Redding

Senior Editor, Rodman Media

Michael B. Jordan, star of “The Fantastic Four” film, appears in a new video spot for AXE.

The project marks Jordan’s directorial debut and takes viewers on a behind-the-scenes tour of the “AXE Temptation Lab,” where the brand creates the most tempting scents on earth and unveils their latest breakthrough “discovery”: the Temptation Gland.

During the “AXE Summer of Temptation” guys and girls interacted with #TemptationTuesday and opened up about what truly tempts them.

The “AXE Summer of Temptation” was launched in conjunction with the brand’s first flanker fragrance, AXE® Gold Temptation™.

The brand also created a very cool TUMBLER page  to promote the campaign.

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